Greece’s serviced apartments sector is undergoing a technological transformation, moving beyond traditional hospitality to offer a seamless, efficient and highly personalized guest experience. For operators like Lavish Hospitality, embracing technology isn’t just about staying competitive—it’s about redefining the hospitality experience. Here’s how technology is reshaping the Greek serviced apartments market.
The Evolving Regulatory Framework: From Licensing to Compliance
Greece has been tightening its short-term rental regulations to address issues like over-tourism and housing shortages. Staying ahead of these changes is critical for legal compliance and operational stability.
The AMA vs. EOT License: Most short-term rentals register with the Independent Authority for Public Revenue (AADE) to obtain a Property Registration Number (AMA). For professional serviced apartments operations, however, the EOT license (Greek National Tourism Organization) remains the gold standard. This license ensures compliance with rigorous safety, hygiene, and amenity standards—signaling quality and trust to guests and partners. Obtaining an EOT license involves property inspections, architectural plan approvals, and comprehensive documentation, but the investment establishes a credible, professional brand.
Stricter Standards and Safety Measures: From now on, all short-term rentals must comply with new safety regulations, including:
- Civil liability insurance
- Fire safety equipment (extinguishers, smoke detectors)
- Electrical safety certification
- First-aid kits.
These requirements enhance guest safety while elevating the overall quality of the market.
Taxation and Operational Fees: Operators must be mindful of the tax implications. The government has introduced a daily Climate Crisis Resilience Fee, which varies by season and is typically passed on to the guest. Furthermore, income from short-term rentals is subject to income tax. Understanding these financial obligations is key to accurate pricing and profitability.
Zoning and Property Usage: The new laws also clarify the types of properties that can be used for short-term rentals, focusing primarily on residential units. This helps create a more organized market and provides a clear framework for investment.
The Imperative of Sustainability: From Trend to Standard
Sustainability is no longer a niche concept but a core business principle that drives guest bookings and operational efficiency. Greek hospitality, including serviced apartments, is making significant strides in this area.
Growing Guest Demand: Modern travellers, particularly high-value business and leisure guests, are increasingly prioritizing eco-friendly accommodations. They seek properties that demonstrate a commitment to the environment through tangible actions, not just marketing slogans.
Key Sustainable Practices: For serviced apartments, this translates into a range of practical initiatives.
- Energy Efficiency: Installing smart thermostats, energy-efficient lighting, and A++++ rated appliances. Many properties are exploring solar energy and heat pumps to reduce their carbon footprint.
- Water Management: Implementing water-saving technologies like low-flow fixtures and promoting towel and linen reuse programs. Greece’s hydrological challenges make water conservation particularly important.
- Waste Reduction: Moving away from single-use plastics to refillable dispensers and establishing robust recycling and composting programs.
- Local Sourcing: Sourcing from local producers for amenities and consumables reduces transportation emissions and supports the Greek economy.
The Financial and Reputational Benefits: Investing in sustainability offers a clear return. It can lead to significant cost savings on energy and water bills, enhance a brand’s reputation, and attract a growing segment of eco-conscious guests. Some studies indicate that eco-friendly properties can see a notable increase in bookings and guest satisfaction.
Lavish Hospitality’s Strategic Advantage
For Lavish Hospitality, navigating Greece’s serviced apartment landscape means building a business model that is both legally compliant and environmentally responsible. By adopting new safety standards, securing EOT licenses, and integrating sustainable practices across operations, we set a benchmark for excellence.
The future of Greek serviced apartments belongs to those who view regulation and sustainability not as obstacles, but as opportunities—opportunities to create a resilient, reputable, and profitable business.