Greece has always captivated the world with its ancient heritage and stunning landscapes. Today, it’s also emerging as one of Europe’s top destinations for serviced apartments investment, attracting global investors with a golden opportunity in the fast-growing Greek property market. With a strong economy, record tourism and an investor-friendly regulatory framework, Greece offers ideal conditions for high-yield, long-term returns.
Greece’s Economic Revival & Real Estate Market Stability
Greece has moved past its economic challenges and is now on a path of strong, sustainable growth. After a period of contraction, the economy has shown remarkable resilience, with a projected GDP growth of 2.3% for 2025, according to the European Commission. This stability, combined with prudent fiscal policies, provides a solid foundation for real estate investment in Greece.
The Greek property market has consistently outperformed expectations. Property prices rose by an average of 8.7% in 2024, based on Bank of Greece data. While forecasts for 2025 vary, analysis suggests continued steady growth fueled by high demand, urban regeneration projects and foreign investment — indicating a mature and stable market rather than a speculative bubble.
Tourism Boom Boosts Demand for Serviced Apartments in Greece
Greece’s tourism sector is thriving. In 2024, the country welcomed 40.7 million visitors, a 12.8% increase over 2023, with total receipts of €21.6 billion. This trend is continuing into 2025, with strong growth from key markets like the United States and the United Kingdom.
Serviced apartments in Greece are perfectly positioned to capitalize on this boom. Modern travelers — especially long-stay guests, corporate clients, “bleisure” travelers, and digital nomads — increasingly seek the privacy and comfort of a home combined with professional services. This high-value segment ensures strong year-round occupancy and premium rental yields.
High Rental Yields and a Clear Path to Profitability
One of the most compelling reasons to invest in Greek serviced apartments is the high potential for rental yields. While the national average is healthy, apartments in key urban centres like Athens and Thessaloniki can generate significantly higher returns, with some professionally managed properties delivering gross rental yields of 8% or more.
This is driven by a simple equation of high demand and limited supply. The trend of urban regeneration in cities like Athens, coupled with a growing international workforce, has created a robust rental market that is set to continue its upward trajectory.
Government Policies Supporting Investment
The Greek government has been proactive in creating an attractive environment for foreign investment.
Golden Visa Program: One of Europe’s most accessible residency-by-investment programs, with updated minimum investment thresholds in high-demand areas. This remains a powerful incentive for non-EU investors looking to enter the Greek serviced apartment market.
Strategic Development Projects: Major urban projects, such as the €8 billion Hellinikon Project in Athens, are transforming entire districts, creating new business hubs and luxury residential zones. These developments are magnets for further investment and support long-term property appreciation.
With our deep market expertise and hands-on operational approach, Lavish Hospitality is uniquely positioned to help investors enter the serviced apartment sector with confidence. Greece is rapidly becoming one of Europe’s most promising real estate destinations — and now is the perfect moment to secure prime assets and maximize long-term returns.